Relay
NowDirector, Lifecycle Marketing
Alvin Dang
Lifecycle marketing leader. I build playbooks for scaling things that matter.
Currently at Relay
Previously Wealthsimple, ShopifyLifecycle · Growth · Systems
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Experience
05Homebase
Director, Lifecycle Marketing
$60M Series D
Wealthsimple
Head of Lifecycle → Growth PM
1→15 team2B msgs/yr$5B AUM
Shopify
Marketing Automation Specialist
Post-IPO
BlackBerry
Marketing Specialist, CRM
Projects
—In Development
Side projects launching 2025
Currently building tools at the intersection of lifecycle marketing and product growth. Check back soon.
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Writing
—Essays on lifecycle marketing, growth systems, and building at scale.
Newsletter launching soon
Let's talk about growth, systems, or whatever you're building. I'm always curious.